Marketing calendar – spring fruit

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Spring fruit 
Apricots      Originally from north China, apricots are similar to peaches but are much smaller. Their skin is white, orangey yellow or slightly reddish. Their flesh is juicy and soft with a strong aroma and delicious sweet flavour. Apricots are extremely rich in carotenoids which are a source of provitamins. They contain organic acids which help to absorb calcium in the digestive system and eliminate toxic waste from the body.
Apricots		                                               
Cherries      Although the cherry originated in Asia Minor, it was the Romans who extended its popularity throughout their empire. Cherries are sweet yet slightly sharp and have a very pleasant taste. They are round or heart-shaped and have a thin skin that covers the red, yellow or purple flesh. The flesh is juicy and almost black and the juice is pink or dark red in colour. They contain antioxidant bioactive elements which are thought to protect blood vessels.
Cherries		                                               
Ciruelas    The origins of plums can be traced back to western Asia. Today, plums are grown in all warm climates, and especially in the northern hemisphere. The different varieties produce very different fruits that can be divided into two main groups: European or elongated varieties, and Japanese or spherical plums. Plums are excellent antioxidants and help to regulate the digestive system.
Plums		                                               
Strawberries      Strawberries originate from the Alps. The strawberry is in fact a false fruit, consisting of an edible fleshy receptacle in which the true fruits, or seeds, sit. When ripe, strawberries are bright red in colour. They are rich in vitamin C and antioxidants and are particularly recommended for people on diets, as they are very low in glycides.
Strawberries		                                               
Melocotón     Originating from central China, peaches were considered a symbol of fertility for thousands of years. Nowadays, they are commonly grown in all mild climates. The flesh has a very distinctive aroma, is juicy and has a pleasant smell and delicate sweet, slightly sharp flavour. Peaches contain several types of fibre which help to regulate the digestive system and protect against bowel cancer and heart disease.
Peaches		                                               
Nectarines      Nectarines were created hundreds of years ago through a natural mutation of peaches. They are characterised by their non-fuzzy skin. They are firm and tasty and are similar in size to peaches. There are many varieties of nectarines which range in colour from yellow to red, have white or yellow flesh and are available at different times throughout the season. Their properties are very similar to the peach although they have slightly higher amounts of some vitamins, such as provitamin A and vitamin E, and slightly lower amounts of fibre and vitamin C.
Nectarines		                                               
Loquats      Loquats originally came from eastern China and Japan. They are 3-8 cm long and have thin, smooth, delicate, yellowy-orange skin. They often have marks or skin blemishes on the surface which are typical of the fruit. They have firm, fragrant flesh, a pleasant, sweet yet slightly acid taste and juicy pulp which is best appreciated if picked when ripe. Loquats have a very high fibre content (10.2 g per 100 g of edible fruit) and contain pectins (soluble fibre).
Loquats		                                               
Figs      Legend has it that the fig tree was the first tree to be grown by man. Although its exact origin is unknown – eastern Asia or Arabia - the fig, together with the olive, is the most typical Mediterranean fruit. The fig that we call the fruit is actually a floral receptacle containing a large number of flowers which produce the true fruit, commonly called seeds. Contrary to popular belief, figs are not particularly high in calories (65 kcal/100 g).
Figs		                                               
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