Marketing calendar – tomatoes

Tomatoes originally came from the Americas and were brought to Europe in the sixteenth century. Tomatoes are 94% water, they contain hardly any carbohydrates and no protein or fat. Their flavour comes from their high sugar and acid content. They also contain antioxidant vitamins which protect cells from oxidative stress. They are rich in lycopene, the pigment which gives tomatoes their characteristic red colour and which is very beneficial to health. Research shows that tomatoes may help to prevent cancer and reduce cholesterol.